Bikes

Whether it's navigating asphalt or venturing through an unpaved short cut, the Avail AR is smooth on flats, spry on climbs and confident on descents.

From bikepacking and gravel grinders to everyday adventure rides and group trekking, devote advanced has what it takes to stir your backcountry desires. Available Fall 2022 KEY PERFORMANCE FACTORS Lightweight Durable ALUXX-Grade Aluminum with Advanced-Grade Composite fork to damp vibration from chattery roads. Adventure-Ready With clearance for 45c tires and mounts for racks, accessories and three water bottle cages, this bike meets the demands of your next epic ride. Smooth Operator Internal cable routing and D-Fuse seatpost and handlebars keep this gravel bike clean and contoured for vibration-damping comfort and less maintenance.

Nothing is off-limits to the Embolden, a trail bike designed to conquer tricky climbs, rowdy descents, and chunky rock gardens with confidence. Wheel size: - Sizes X-Small – Small: 27.5-inch - Sizes Small – Large: 29-inch

FEEL MORE CONNECTED TO THE TRAIL WITH THE ALL-NEW LURRA. BUILT FOR CHARGING UP SINGLETRACK CLIMBS AND DIVING INTO FAST, FLOWY DESCENTS, THIS HARDTAIL TRAIL BIKE IS SIMPLICITY AT ITS BEST. KEY PERFORMANCE FACTORS Optimal Trail Design Lightweight ALUXX SL-Grade Aluminum hardtail frame with a steep seat tube angle optimizes your input when powering up climbs and hammering on the flats, resulting in greater efficiency and speed. And a 66-degree head tube angle offers confidence on steep descents, while the 438mm chainstays keep it feeling stable and playful. Frame sizes are paired up with wheel sizes, providing the ideal fit for you and where you want to ride. Boosted Confidence Take on technical terrain with the 130mm of plush front suspension, high-volume tubeless tires offering extreme traction on roots, rocks and ruts, and a dropper seatpost allowing you to get low and ride with control. Adventure-Ready The Lurra comes equipped with mounts for two water bottle cages and additional mounts on the underside of the top tube allow riders to add a small gear bag for stowing tools. Internal cable routing keeps the important stuff tidy and protected, so you can stay focused on the ride ahead. TECHS & FEATURES: ALUXX ALUMINUM TECHNOLOGY - This Performance level frame material features 6061 alloy with single-butted tubes to produce strong, lightweight framesets for a variety of different bikes and riding styles. FLEXPOINT SUSPENSION TECHNOLOGY - A proven "single-pivot" design that uses the flexing action of the chainstay/seatstay junction to produce a lightweight and durable suspension system with 4.7 inches/120mm of rear travel. OVERDRIVE - Designed to provide precise front-end steering performance, this fork steerer tube technology uses oversized headset bearings (1 1/4" lower and 1 1/8" upper for road, 1 1/2" lower and 1 1/8" upper for mountain) and tapered steerer tube work in conjunction to provide optimal steering stiffness. POWERCORE - A massively oversized bottom-bracket/chainstay area features a fully integrated, 86-millimeter wide bottom-bracket design (92-millimeter wide for off-road bikes). Asymmetric chainstays provide additional stiffness on the driveside and stability on the non-driveside. TUBELESS SYSTEM - Fewer flat tires. Greater traction. Less rolling resistance and a smoother, faster ride. Giant's Tubeless System makes it easier than ever to experience all these benefits. Wheel size: Sizes X-Small – Small: 27.5-inch Sizes Small – Large: 29-inch

FEEL MORE CONNECTED TO THE TRAIL WITH THE ALL-NEW LURRA. BUILT FOR CHARGING UP SINGLETRACK CLIMBS AND DIVING INTO FAST, FLOWY DESCENTS, THIS HARDTAIL TRAIL BIKE IS SIMPLICITY AT ITS BEST. KEY PERFORMANCE FACTORS Optimal Trail Design Lightweight ALUXX SL-Grade Aluminum hardtail frame with a steep seat tube angle optimizes your input when powering up climbs and hammering on the flats, resulting in greater efficiency and speed. And a 66-degree head tube angle offers confidence on steep descents, while the 438mm chainstays keep it feeling stable and playful. Frame sizes are paired up with wheel sizes, providing the ideal fit for you and where you want to ride. Boosted Confidence Take on technical terrain with the 130mm of plush front suspension, high-volume tubeless tires offering extreme traction on roots, rocks and ruts, and a dropper seatpost allowing you to get low and ride with control. Adventure-Ready The Lurra comes equipped with mounts for two water bottle cages and additional mounts on the underside of the top tube allow riders to add a small gear bag for stowing tools. Internal cable routing keeps the important stuff tidy and protected, so you can stay focused on the ride ahead. TECHS & FEATURES: ALUXX ALUMINUM TECHNOLOGY - This Performance level frame material features 6061 alloy with single-butted tubes to produce strong, lightweight framesets for a variety of different bikes and riding styles. FLEXPOINT SUSPENSION TECHNOLOGY - A proven "single-pivot" design that uses the flexing action of the chainstay/seatstay junction to produce a lightweight and durable suspension system with 4.7 inches/120mm of rear travel. OVERDRIVE - Designed to provide precise front-end steering performance, this fork steerer tube technology uses oversized headset bearings (1 1/4" lower and 1 1/8" upper for road, 1 1/2" lower and 1 1/8" upper for mountain) and tapered steerer tube work in conjunction to provide optimal steering stiffness. POWERCORE - A massively oversized bottom-bracket/chainstay area features a fully integrated, 86-millimeter wide bottom-bracket design (92-millimeter wide for off-road bikes). Asymmetric chainstays provide additional stiffness on the driveside and stability on the non-driveside. TUBELESS SYSTEM - Fewer flat tires. Greater traction. Less rolling resistance and a smoother, faster ride. Giant's Tubeless System makes it easier than ever to experience all these benefits. Wheel size: Sizes X-Small – Small: 27.5-inch Sizes Small – Large: 29-inch

Some roads are smooth, others are rough. This smooth-riding all-rounder handles it all, taking you from the main route to more adventurous options with confidence and control. Contend AR combines a smooth, responsive ride quality with an ability to handle adventurous new routes. Disc-brake integration and generous tire clearance (up to 38mm) put you in control, even on rough roads. A D-Fuse composite seatpost dampens road vibrations, giving you a smoother, more enjoyable ride experience. This is a true all-rounder for road riders who have a thirst for adventure.

The all-new Revolt features a lightweight ALUXX aluminum frame with updated gravel geometry including a longer reach and lower bottom bracket for added stability. A flip chip on the rear dropout adjusts wheelbase and tire clearance, and you can choose the included D-Fuse seatpost for maximum compliance or switch to a 30.9mm round or dropper post. The frame is integrated for disc brakes and it has clearance for larger tires up to 53mm.

EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.

Created in the rugged British Columbia mountains that inspire every bike we make, the Fluid HT is built with nimble, confident handling that'll give you every opportunity to discover which type of trail riding you prefer, and allow you to ride your best once you get there. The progressive aluminum frame design creates a powerful pedaling position, distributes your weight ideally between both wheels, and allows the front suspension to soak up bumps and keep your tires connected to the trail. - 6061 DB alloy Fluid frame - Trail geo with 120mm suspension fork - 27.5" sizing options in XS/S/M - 29" in M/L/XL - Tire fitment up to 2.6" - Internal routing for shifter and brake cables - Shimano Deore 12spd Drivetrain w/10/51 Cassette - X-Fusion RC32 Air 120mm Fork - Maxxis Ardent 2.4" Tires RIDER BENEFITS: - PROGRESSIVE DESIGN: The Fluid HT uses Norco's holistic approach to fit and geometry to achieve its playful, capable singletrack performance. The unique combination of longer reach, slacker head tube angle and steep seat tube angle provides a more forward weight distribution within a longer wheelbase. This allows more powerful pedaling, increased climbing traction and added grip and control when descending so you can confidently navigate the trail. - LIGHTWEIGHT ALUMINUM FRAME: The premium X6 double-butted aluminum frameset features size scaled tubing to maintain the same stiffness and ride quality across all frame sizes. This allows every rider to enjoy the same responsive and playful trail riding experience. Thoughtful design details like internal cable routing and smooth welding technology allow for clean lines and a quiet, rattle-free ride. - NO-COMPROMISE COMPONENT SELECTION: Thoughtful component selection at all price points bring performance to Fluid HT riders of all levels. Featuring dropper posts, reliable 1x drivetrains, and tubeless compatible 2.6" tires for maximum traction and control, the Fluid HT is ready for the trails you know and the ones you have yet to explore. - 27.5" AND 29" WHEELS: Designed around 27.5" wheels for XS-M frame sizes and 29" wheels for M-XL, the Fluid HT gives medium-sized riders a choice of wheel size allowing them to further fine tune handling characteristics based on their size, riding style and preferences. Both are tuned to deliver almost identical ride handling and optimal performance on any trail you can find. Wheel size: - Sizes X-Small – Medium: 27.5-inch - Sizes Medium – X-Large: 29-inch

Created in the rugged British Columbia mountains that inspire every bike we make, the Fluid HT is built with nimble, confident handling that'll give you every opportunity to discover which type of trail riding you prefer, and allow you to ride your best once you get there. The progressive aluminum frame design creates a powerful pedaling position, distributes your weight ideally between both wheels, and allows the front suspension to soak up bumps and keep your tires connected to the trail. - 6061 DB alloy Fluid frame - Trail geo with 120mm suspension fork - 27.5" sizing options in XS/S/M - 29" in M/L/XL - Tire fitment up to 2.6" - Internal routing for shifter and brake cables - Shimano Deore 11spd Drivetrain w/11-46T Cassette - Maxxis Ardent 2.4" Tires - TranzX 130mm Dropper Post RIDER BENEFITS: - PROGRESSIVE DESIGN: The Fluid HT uses Norco's holistic approach to fit and geometry to achieve its playful, capable singletrack performance. The unique combination of longer reach, slacker head tube angle and steep seat tube angle provides a more forward weight distribution within a longer wheelbase. This allows more powerful pedaling, increased climbing traction and added grip and control when descending so you can confidently navigate the trail. - LIGHTWEIGHT ALUMINUM FRAME: The premium X6 double-butted aluminum frameset features size scaled tubing to maintain the same stiffness and ride quality across all frame sizes. This allows every rider to enjoy the same responsive and playful trail riding experience. Thoughtful design details like internal cable routing and smooth welding technology allow for clean lines and a quiet, rattle-free ride. - NO-COMPROMISE COMPONENT SELECTION: Thoughtful component selection at all price points bring performance to Fluid HT riders of all levels. Featuring dropper posts, reliable 1x drivetrains, and tubeless compatible 2.6" tires for maximum traction and control, the Fluid HT is ready for the trails you know and the ones you have yet to explore. - 27.5" AND 29" WHEELS: Designed around 27.5" wheels for XS-M frame sizes and 29" wheels for M-XL, the Fluid HT gives medium-sized riders a choice of wheel size allowing them to further fine tune handling characteristics based on their size, riding style and preferences. Both are tuned to deliver almost identical ride handling and optimal performance on any trail you can find. Wheel size: - Sizes X-Small – Medium: 27.5-inch - Sizes Medium – X-Large: 29-inch

The Search XR aluminum is built in a wide range of configurations that highlight its versatility. With ample tire clearance, rack, fender and bottle mounts, and lightweight aluminum frame, the Search XR thrives off the beaten path and opens every ride up to whatever road and trail your heart desires. Explore singletrack, tackle a road or gravel loop, or even head out for an extended bike-packing excursion. The Search XR is up for whatever adventures you can dream up, and even some you couldn't possibly imagine. - Lightweight X6 butted aluminum frame with stable, capable rough road geometry - Full carbon fork with tapered steer tube features lots of tire clearance and mounts for everything - Ultra-wide range Shimano GRX 20 speed drivetrain with extra low gearing - Powerful and reliable dual-piston TRP disc brakes offer all weather performance on all surfaces - Wide WTB rims with fast rolling yet extremely grippy Vittoria Terreno Dry tires RIDER BENEFITS: - SEARCH XR ALUMINUM FRAME: Smooth welded, lightweight aluminum frame creates a robust, elegant looking adventure rig. Bent chain stays, thinned seat tube and top tube, and optimized fork designs maximize comfort and reduce rider fatigue. - DESIGNED FOR ADVENTURE: Designed to excel on rougher surfaces, Search XR geometry is a little slacker and longer than conventional road bikes for a confident ride. - EFFICIENT FRAME: Front and rear thru-axles, oversized downtube, BB shell, and chain stays deliver lateral stiffness for maximum power transfer and control over rough terrain. - INTERNAL ROUTING: Internal cable routing with adaptable port covers keeps cables tight and secure and prevents water from entering the frame. The Search XR is also compatible with a wide range of configurations such as 1x or 2x drivetrains. - MULTIPLE CONFIGURATIONS: The Search XR aluminum models are available with flared drop bars, a flat bar model, and the Search XR Suspension features a 50mm gravel-specific SR Suntour suspension fork. - TIRE CLEARANCE: Generous tire clearance lets you customize your Search XR to the type of ride that best suits you, or the ride your planning on any given day. Larger tires provide more comfort and control on paved surfaces, and greater traction on off-road or gravel excursions. - ACCESSORY MOUNTS: Multiple bottle cage mounts on the frame & fork, custom removable fender bridge mount, and stealth rack & fender mounting points expand Search XR's versatility.

Expand your idea of road riding and unlock new possibilities with this versatile all-rounder. With its balanced, smooth riding frame and components, powerful disc brakes and high-volume tubeless tires, Contend AR goes from fast pavement to bumpy backroads with confidence and control. Designed and developed for aspiring riders looking to elevate their road riding capabilities, Contend AR combines a smooth, responsive ride quality with an ability to handle adventurous new routes. Its disc-brake integration and generous tire clearance (up to 38mm) put you in control, even on rough roads. Its D-Fuse composite seatpost dampens road vibrations, giving you a smoother, more enjoyable ride experience and minimizing fatigue. This is a true all-rounder for those road riders who have a thirst for adventure. Balanced road geometry - Frame is specifically engineered to produce a balanced, all-rounder feel that blends confident rider positioning with agile cornering and acceleration. Smooth ride quality - Innovative D-Fuse seatpost design reduces road shocks and vibrations, and a Giant WheelSystem lets you run tubeless tires up to 38mm for a smoother ride quality and reduced risk of flats. Total control - Seamless disc brake integration including flat mounts and 12mm front and rear thru-axles produces more consistent braking power for better control, even in wet weather and rough roads. - Frame: ALUXX-Grade Aluminum, disc - Fork: Advanced-Grade Composite, full-composite OverDrive steerer, disc - Wheels: Giant S-R2 Disc wheelset - Shifters: Shimano Sora - Crankset: Shimano Sora, 34/50

Expand your idea of road riding and unlock new possibilities with this versatile all-rounder. With its balanced, smooth riding frame and components, powerful disc brakes and high-volume tubeless tires, Contend AR goes from fast pavement to bumpy backroads with confidence and control. Designed and developed for aspiring riders looking to elevate their road riding capabilities, Contend AR combines a smooth, responsive ride quality with an ability to handle adventurous new routes. Its disc-brake integration and generous tire clearance (up to 38mm) put you in control, even on rough roads. Its D-Fuse composite seatpost dampens road vibrations, giving you a smoother, more enjoyable ride experience and minimizing fatigue. This is a true all-rounder for those road riders who have a thirst for adventure. Balanced road geometry - Frame is specifically engineered to produce a balanced, all-rounder feel that blends confident rider positioning with agile cornering and acceleration. Smooth ride quality - Innovative D-Fuse seatpost design reduces road shocks and vibrations, and a Giant WheelSystem lets you run tubeless tires up to 38mm for a smoother ride quality and reduced risk of flats. Total control - Seamless disc brake integration including flat mounts and 12mm front and rear thru-axles produces more consistent braking power for better control, even in wet weather and rough roads. - Frame: ALUXX-Grade Aluminum, disc - Fork: Advanced-Grade Composite, full-composite OverDrive steerer, disc - Wheels: Giant S-R2 Disc wheelset - Shifters: Shimano Claris - Crankset: FSA Tempo, 34/50

Take to the trail with a new level of confidence. With its grippy plus-sized tires and smooth-riding suspension, Stance gobbles up rocks, roots, and ruts so you get maximum traction and control on rough, technical terrain. Built with a lightweight ALUXX aluminum frameset and our innovative FlexPoint rear suspension, Stance is the perfect way to improve your trail-riding game. Its 27.5+ wheel and tire compatibility give it a plush ride quality that soaks up bumps and adds more traction and stability. Combined with 120mm of smooth suspension travel front and rear, it’s a confident ride that will have you nailing new lines. Plus-sized compatible - 27.5+ wheel and tire compatibility gives you added confidence and control on the trail. Proven suspension setup - FlexPoint rear suspension offers 120mm of travel (plus 120mm fork up front) for smooth-riding confidence on climbs and descents. High-quality aluminum frame - The lightweight, stiff, and durable ALUXX aluminum is hand-built and engineered in-house by the world leader in alloy bicycle technology.

Float through rock gardens. Feel the flow on technical singletrack. This full-suspension 29er makes it easy to experience the latest trail-taming technologies for a smooth, confident ride. Modern mountain bike trails are fun, flowy, and challenging. Stance 29 gets you in sync with the terrain, so you can ride with more confidence and have more fun. The lightweight and durable ALUXX aluminum frame features our FlexPoint rear suspension system for a smooth, balanced ride that keeps you in control. It gives you 120mm of smooth suspension travel in the rear and 130mm up front. Combine that with the added stability of 29-inch wheels and you get a confident ride to help you crush challenging descents and climb with greater traction and speed. Attainable trail performance - Handcrafted with lightweight, stiff, and durable ALUXX aluminum, it’s the perfect entry to full-suspension performance. Smooth suspension - FlexPoint Suspension technology helps you tackle challenging terrain and improve your trail riding capabilities. 29er confidence and control - Larger 29-inch diameter wheels roll over rugged terrain with balance and stability, giving you the momentum to tackle technical climbs and the confidence to fly on fast, rugged singletrack descents. - Frame: ALUXX-Grade Aluminum, 120mm FlexPoint suspension - Fork: Giant Crest 34 RCL, 130mm, custom tuned for Giant - Wheels: Giant AM 29 alloy, tubeless ready - Shifters: Shimano Deore - Crankset: Praxis Cadet, 30t